Learn more about our 5-step process for continuous performance improvement.

Our Mission and Background

FBR was founded in 2005 as a resource for franchise brands who are committed to continually improving performance through excellence in franchisee satisfaction, and for franchise buyers who are seeking objective, third-party validation of a franchise system’s health.

Our mission is to:

  1. Help franchise companies achieve brand success by strengthening their relationships with franchisees and improving franchisee satisfaction.
  2. Empower franchise buyers with research from existing franchisees about brands they may be interested in.

“With Franchise Business Review, we are able to benchmark Snap-on against our past performance and hundreds of other systems as well. With the use of rapid continuous improvement, Franchise Business Review helps us improve our system.”


Barrie Young, President, Sales & Franchising, Snap-on Tools